Otterbox, who are recognised as the leading innovators in protective covers for handheld technology, attended IFA Berlin 2015 and we were delighted to be working with them again to deliver this aspect of their marketing campaign.
The stand, split into 2 halves, represented Lifeproof products on one side and Otterbox products on the other. The challenge from a design perspective was to create a space where the two brands could sit side by side and compliment each other, whilst retaining their own identity and message.
Another key focus was to create strong imagery of products ‘in action’, to grab the attention of passers by.
We also integrated 'selfie stations’ where visitors could take photos whilst stood on 3D floor graphics of their feet, dropping phones in Otterbox cases, giving the illusion that their phone had fallen off the edge of a staircase or off a cliff. This portrayed the strength of the cases. The photos could then be shared using a hashtag on social media, creating an online campaign.
The overall feel of the booth was fun, impactful and very professional.
Nest are already talking about the next event with Otterbox!