Mobile World Congress (MWC) is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital Barcelona, 27 February - 2 March 2017
In 2017 we were proud to be working and supporting two new clients, Channel VAS and Akamai and an existing client for the 3rd year, inew.
The largest project we undertook was for Akamai, they are the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers.
Nest Studios were appointed to design and build their hospitality stand after successfully pitching against 18 other agencies.
Due to moving into Hall 2 a new approach compared to previous years had to be considered with controlled access into the space and mainly hospitality driven activity.
The outer structure was inspired by Akamai’s vast server network, this was further enhanced with chasing LED lighting to show data flow. Once into the interior space, an open and professional look and feel was achieved using high quality materials and lighting. The demo and lounge area where designed with various activations including two hands-on demos with experts, self discovery areas using iPads and a dual screen touch table to show company literature and web assets.
Hospitality and meeting areas included two low lounge, four large meeting rooms with digital whiteboards.
In conclusion, Nest Studios were successful in delivering a modern hospitality, demo and meeting space. We are already talking about ideas for next year's stand and we have also recently successfully worked with the UK team on the first of two projects as part of Akamai's overall global events programme.