Baxi asked Nest to design their new booth at Ecobuild to reflect their new, evolved brand and the current ‘Make it Easy’ campaign. We also needed to showcase both the commercial and residential product ranges in a modern and innovative way and how Baxi products can be used together to provide integrated solutions.
Everything from the graphic messaging to how products were displayed followed the idea of simplicity, integration and ease. We included a seamless plasma wall which could be linked to any of the sales teams iPads at any time so that they could present any product digitally and instantly.
Brand colours were used to create product, service or solution focussed areas. The new secondary brand colours were represented by a huge, illuminated ceiling which gently blended through the various colours with the use of four changing LED technology.
There was a private meeting room with blue glass walling and a ‘Innovations Room’ which was invite only and gave VIP’s the opportunity to see the latest Baxi technology before it was launched onto the market.
A sense of fun was created by introducing the new Baxi graphic icon language as 3D symbols on springs. Again, these were very simple but effective.
The overall feel was dynamic, contemporary, on brief and the booth became a real beacon of innovation at the event.