Hillhead event provided the ultimate opportunity for Finning CAT to showcase the collaborative solutions initiative on one of the industry’s biggest stages. In order to make it relevant to visitors, the articulation of the initiative needed to be personalised to the attendees and resonate with the audience. It was our job to show them the reasons why they should be talking to Finning CAT.
Our idea was to promote Finning as THE site solutions provider, by showing how collaborating with customers and prospects and understanding their challenges, leads to maximising site productivity and performance.
By taking visitors on the site optimisation journey, Finning showed how they think differently and how to constructively advise on how this can be achieved.
To achieve this we needed to create a simple brand space that would allow us to control light and traffic flow. The structure itself was a 2 storey space with a large graphic wrap and minimal messaging that allowed us to create a sense of intruige On entering the space visitors were immersed into a sensory experience filled with sound, moving LED lighting and touchscreen technology. There was also a café and full air conditioning. This space was zoned to allow for a clear journey through the interactive screens.
The first floor was a dedicated VIP lounge with comfortable seating and full hospitality area which led out onto a balcony overlooking the live demonstration area.
The overall experience was like nothing else at the event… an immersive, experiential space that allowed for visitors to take a journey through Finning CAT’s collaborative solutions and fleet optimisation.