SIX operates the infrastructure underpinning the Swiss financial sector and offers a comprehensive range of services around the world in the fields of securities trading and settlement, financial information and payment transactions.
SIX Securities Services has the expertise in servicing clients from one of the most demanding markets in the world. As a consequence, they now have a remarkably stable infrastructure, legal structure and product portfolio that is rated by industry experts as being amongst the very best available – anywhere.
Sibos is the world’s premier financial services event and 2016 the show returned for the third time to Geneva.
Switzerland’s second largest city shines as one of Europe’s most beautiful destinations – and provided an idyllic setting for Sibos.
Six Securities Services appointed Nest Studios to deliver their exhibition stand and largest exhibition space to date to help accommodate both the corporate and innovation teams. Our challenge was to give each team their own identity without diluting the Six brand and to reflect the innovative ethos of the business within a professional and contemporary space.
One welcome/reception area managing the flow onto the booth was designed as a one point of contact. This was used as a meeting point and then enquires directed to the correct area of the business and management of the meeting rooms. The location of the reception was optimal to work well with the traffic at the show.
A large seamless high resolution LED screen was positioned behind the reception for key messaging and ability to change this during the event with relevant messaging.
Look and feel needed to define the Proposition Six providing “Solutions for the Future. Now." and convey Six Securities as a forward thinking innovative company that is delivering amazing products and services of the future now.
The solution from Nest was to design a slick, clean and futuristic high tech look to the space.
One of the highlights of the stand was the Rinspeed - concept car demonstrating Six's contactless payment technology.
Nest Digital also provided iPad software that allowed delegates to view digital presentations and videos on the media tree and lounge area.
A bespoke lounge area with synthetic grass and flowers was a perfect creative space for open meetings.
Four large meeting rooms were designed to caterer for eight and six people comfortably. The look and feel again in keeping with the high tech feel, including LCD switching privacy glass in the executive room.
The main presentation area on the stand was within the speed creation zone, dual projection screens and entire room was designed to be a large magnetic whiteboard and brainstorming area and allow the team to present ideas to each other and visitors.
Overall the exhibition stand delivering a contemporary class leading hospitality and meeting space. Marrying the innovation and business worlds at Six Securities Services into one harmonious entity. Nest Studios are already in discussions about their stand at next year's at Sibos held in Toronto.