Smartstream is one of the largest privately owned financial technology companies in the world. The company has an impressive customer base serving 70 of the top one hundred world financial institutions.
As one of the largest fintech exhibitors at Sibos, Smartstream have built a reputation over the last 20 years as a ‘must see’ stand at the show. This year Nest Studios were asked to raise the bar by creating a stand out, professional space that would look and feel like no other company at the event. We needed to consider the 300+ meetings that would be hosted on the stand and how we could support the brand but equally create an environment where relationships could be forged and real business could be carried out at a senior level.
The campaign around the event was ‘Growing with the business of banking’. We wanted to reinforce this campaign via the stand architecture and also include a nod to this years host country - Canada.
The resulting design was a relaxed and forward thinking environment to do business at the very highest level. We added real Ash trees which were sourced nearby from a sustainable woodland and appeared to grow through the space, supporting the concept of growth. This added a warm, tactile look to the otherwise contemporary and linear structure. To separate the stand from the very corporate competitors we focussed on creating a lounge where the brand sat within the canvas of the space rather than be the lead. Warm lighting was fully controllable and meeting spaces were relaxed and comfortable.
The feedback from our client was that it was the best stand they’d ever had… a space that reflected the larger campaign around the event and allowed them to meet with top level clients in a warm, contemporary and relaxed environment.
We’re please to announce that Smartsream was awarded ‘Stand of the Show 2017’ by Fintech Finance Magazine.
"This is the first time I¹ve worked with Nest Studios and I found them extremely professional in their approach. They went above and beyond to ensure that SmartStream had a game changing stand design at this year's Sibos, with every last detail being considered. The team were helpful at every stage of the process and no request was too much trouble. I would highly recommend working with the Nest team. Great work.”
- Nathan Gee, Marketing Director at Smartstream Technologies Ltd.