The mobile world congress in Barcelona is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference programme assembling today’s visionaries to explore the hottest topics influencing the industry.
Nest studios supported three exhibitors this year working again with Trustonic, ChannelVAS and a new client for 2019 Remade.
Innovation. Durability. Circular economy. Remade experiencing Hyper-growth, taking old and damaged phones and remaking them like new.
At 450sqm, the space we created allowed visitors will be able to discover and experience an exclusive presentation of a new range of limited editions of the iPhone 6 and iPhone 7 in unique Remade colours;
An open iPhone structure, more than 2 meters high, in order to fully appreciate and understand the technicality and precision of Remade’s industrial process.
A networking lounge and private meeting rooms were also designed into the space to allow for media interviews and sales activities.
Mobile World Congress (MWC) is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital Barcelona, 27 February – 2 March 2017
In 2017 we were proud to be working and supporting two new clients, Channel VAS and Akamai and an existing client for the 3rd year, inew.
The largest project we undertook was for Akamai, they are the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers.
Nest Studios were appointed to design and build their hospitality stand after successfully pitching against 18 other agencies.
Due to moving into Hall 2 a new approach compared to previous years had to be considered with controlled access into the space and mainly hospitality driven activity.
The outer structure was inspired by Akamai’s vast server network, this was further enhanced with chasing LED lighting to show data flow. Once into the interior space, an open and professional look and feel was achieved using high quality materials and lighting. The demo and lounge area where designed with various activations including two hands-on demos with experts, self discovery areas using iPads and a dual screen touch table to show company literature and web assets.
Hospitality and meeting areas included two low lounge, four large meeting rooms with digital whiteboards.
In conclusion, Nest Studios were successful in delivering a modern hospitality, demo and meeting space. We are already talking about ideas for next year’s stand and we have also recently successfully worked with the UK team on the first of two projects as part of Akamai’s overall global events programme.
Infosec is Europe’s number one information security event, featuring the largest and most comprehensive education programme, and over 360 exhibitors showcasing the most diverse range of products and services to 17,500 infosecurity professionals. The 22nd edition of the event was taken place at Olympia in London, 6-8 June 2017.
Nest Studios completed two stands at this years event retaining Algosec for the 2nd year and working with Egress Software Technologies for the 3rd year running.
Otterbox, who are recognised as the leading innovators in protective covers for handheld technology, attended IFA Berlin 2015 and we were delighted to be working with them again to deliver this aspect of their marketing campaign.
The stand, split into 2 halves, represented Lifeproof products on one side and Otterbox products on the other. The challenge from a design perspective was to create a space where the two brands could sit side by side and compliment each other, whilst retaining their own identity and message.
Another key focus was to create strong imagery of products ‘in action’, to grab the attention of passers by.
We also integrated ‘selfie stations’ where visitors could take photos whilst stood on 3D floor graphics of their feet, dropping phones in Otterbox cases, giving the illusion that their phone had fallen off the edge of a staircase or off a cliff. This portrayed the strength of the cases. The photos could then be shared using a hashtag on social media, creating an online campaign.
The overall feel of the booth was fun, impactful and very professional.
Nest are already talking about the next event with Otterbox!
We recently delivered an easy to install and transport event solution for Lifeproof and Otterbox. Each install would follow high adrenaline and fun events around the world. The set-up was transported in bespoke crates and installed by the client.
Our design solution was to use bespoke inflatable structures that are quick to setup, with several interactive and colourful zones including selfie zones, chill out areas and colourful product displays.