A Fresh New Look for Creams Cafe
Nest Studios was tasked with developing a new design language for Creams Cafe, aimed at modernising their brand and creating a consistent, engaging experience across all UK and international stores. The pilot store for this transformation was launched in Cardiff, setting the benchmark for future rollouts.
01. DEFINE
Creams Cafe sought to refresh its brand image while retaining its fun and vibrant essence. The objectives included:
- Developing a flexible design language that could be adapted for various store sizes and locations.
- Creating a more edgy and visually appealing aesthetic to attract a wider audience.
- Ensuring consistency in branding across all touchpoints.
- Launching the new design in a pilot store in Cardiff to assess effectiveness and gather feedback.
02. DESIGN
The design concept focused on:
- Modernizing the Colour Palette: Introducing a refined colour palette that retained the brand's vibrancy but with a more sophisticated feel.
- Creating Feature Elements: Designing unique, eye-catching features such as statement lighting, bespoke furniture, and interactive elements.
- Improving Layout and Flow: Optimizing the store layout to enhance customer flow and create a more welcoming atmosphere.
- Incorporating Digital Displays: Integrating digital menus and interactive displays to modernize the ordering process and enhance customer engagement.
03. DELIVER
The Cardiff store launch was a success, achieving:
- Increased Foot Traffic: The new design attracted a higher volume of customers, drawn in by the modern and inviting aesthetic.
- Positive Customer Feedback: Customers praised the updated look and feel, noting the improved ambiance and experience.
- Consistent Brand Experience: The Cardiff store successfully established the new design language, providing a blueprint for future locations.
- Continued roll out to new sites and refresh of existing stores
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