Igniting ConnectiOns in Mexico
Fireblocks Spark 23, a 3-day luxury event in Tulum, Mexico, aimed to showcase Fireblocks’ leadership in blockchain technology. The immersive experience included keynotes, breakout sessions, and networking opportunities, with the goal of fostering thought leadership and networking among attendees.
01. DEFINE
Igniting Connections in Tulum! Fireblocks Spark 23 redefined the event experience with a full hotel takeover, immersive tech demos, and unforgettable networking moments!
- Elevate Fireblocks’ brand presence at Spark 23 in Tulum, Mexico.
- Host a 3-day event including keynotes, breakout sessions, networking dinners, and a beach awards ceremony.
- Create an immersive, engaging experience to showcase Fireblocks’ leadership in blockchain technology.
- Ensure smooth logistics for attendees from airport arrival to event spaces.
- Full hotel buyout of Hilton Tulum, creating a seamless brand experience throughout.
- Interactive spaces, including a Genius Bar, SWAG shop, and product demos.
- Beachfront and congress stage design for impactful presentations.
02. DESIGN
- Immersive Branding: Transformed the entire hotel, from the arrival lobby to the beach stage, with branded elements and environmental graphics.
- Main Stage Design: Large, dynamic visuals and video screens for 700+ attendees. Smaller stages designed for intimate sessions.
- Interactive Demos: Hands-on spaces for delegates to engage with Fireblocks’ technology.
- Beach Dinner & Awards: Styled with chic, dynamic lighting for a sophisticated yet relaxed vibe.
- Networking Areas: Premium designs for breakouts, SWAG shops, and Genius Bars to encourage interaction.
Key Features:
- Custom transport carts for easy movement across the venue.
- Lighting and wayfinding to guide delegates smoothly between sessions.
- Designed to balance brand presence with the hotel’s aesthetic.
03. DELIVER
Event execution:
- Onsite Management: Coordinated stage management, logistics, and content delivery to ensure flawless execution.
- Vendor Coordination: Managed local vendors for AV, furniture, and event design elements.
- Custom Slide Decks and digital agenda were provided for seamless content presentation.
- Managed event logistics: Smooth check-ins, transportation, and timely delivery of materials.
- Live Content Coordination: Managed content flow and run-of-show to align with the event schedule.
Results:
- Created a high-impact experience, with Fireblocks branding visible at every touchpoint.
- Facilitated meaningful connections with interactive demos and engaging networking sessions.
- Successful event flow, from arrival to award ceremony, leaving a lasting impression on all attendees.
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