Redefining Wireless in BarcelOna
By merging functionality with cutting-edge design, we delivered a stand that truly redefined wireless—an experience that was high-tech, immersive, and business-focused.
01. DEFINE
As a leader in wireless technology, JMA’s presence at Mobile World Congress (MWC) needed to embody innovation, modernity, and engagement. The goal was to create a striking yet functional space that seamlessly blended business-driven meeting areas with an interactive demo zone, allowing visitors to experience the future of connectivity. The key objectives were:
- Facilitate high-value business meetings with a well-designed mix of private and conference-style spaces.
- Showcase JMA’s cutting-edge products through a dynamic and interactive demo area
- Make a bold visual statement with eye-catching branding and LED features to capture attention.
- Infuse the stand with energy and fun, ensuring a welcoming and engaging atmosphere.
- Utilise visual technology to showcase JMA’s core product spaces
02. DESIGN
The JMA stand at MWC was designed to be a modern, high-tech environment that brought the brand’s tagline, “Redefining Wireless,” to life. Including:
- Professional, Efficient Meeting Spaces
- Immersive & Interactive Demo Zones.
- Augmented Reality (AR) features, allowing visitors to explore JMA’s technology in a futuristic and engaging way.
- Striking Visual Presence through dynamic LED elements, including a bespoke 10m wide LED arch which connected to an LED floor.
- Hospitality & Lounge Areas for networking
03. DELIVER
By merging functionality with cutting-edge design, we delivered a stand that truly redefined wireless—an experience that was high-tech, immersive, and business-focused.
- Elevated brand perception – JMA’s stand embodied the future of wireless, reinforcing its position as an industry leader.
- Maximized high-value meetings – The strategic layout ensured efficient use of space, facilitating seamless business interactions.
- Engaged audience – The interactive augmented reality product demos and immersive LED elements drew visitors in, driving deeper connections with JMA’s technology.
- Standout presence at MWC – Bold branding and innovative design ensured JMA was unmissable on the main aisle.
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