Buy Smart, Be Smart at MWC
Through strategic design, immersive storytelling, and a seamless visitor experience, the stand effectively showcased Remade’s innovation, expertise, and future-forward vision.
01. DEFINE
Remade aimed to create a dynamic and engaging exhibition space at Mobile World Congress, Barcelona, showcasing its expertise in smartphone refurbishment while reinforcing its position as a leader in the circular economy. The stand needed to blend education, experience, and interaction, appealing to a young, tech-savvy audience under the theme “Buy Smart, Be Smart.” Key areas included a reception space, a catering & networking area, an immersive product experience zone, and a section dedicated to sustainability and Remade’s vision.
02. DESIGN
To bring this vision to life, we designed a visually impactful and user-friendly stand that encouraged engagement, conversation, and product discovery. The key elements included:
- Welcoming Reception & Information Area – A sleek entry point ensuring smooth visitor flow and brand immersion.
- Catering & Networking Zone – A stylish bar area designed for casual conversations, private meetings, and drinks.
- Interactive Product Experience – Merchandising tables and digital screens showcasing Remade’s premium smartphone range, limited editions, and packaging evolution.
- Immersive & Experiential Features which included a 360° exploded view of an iPhone, highlighting the refurbishment process.
- Circular Economy & Sustainability Hub – A dedicated area to educate visitors on Remade’s Made in France production, international expansion, and commitment to reducing e-waste.
03. DELIVER
The stand successfully captured attention, engaged visitors, and reinforced Remade’s brand messaging. Key achievements included:
- High visitor engagement, particularly in the interactive product zones.
- Strong brand positioning as a key player in the circular economy.
- Increased networking opportunities through the well-designed catering & meeting spaces.
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