Bringing sOund to life at CEDIA
At CEDIA Expo, Sonos sought to amplify its presence, creating an immersive brand experience that transported visitors into the Sonos universe. The goal was to bring sound to life through spectacular audiovisual zones, while maintaining warm, organic spaces for personalized interactions, education, and networking.
01. DEFINE
At CEDIA Expo, Sonos sought to amplify its presence, creating an immersive brand experience that transported visitors into the Sonos universe. The goal was to bring sound to life through spectacular audiovisual zones, while maintaining warm, organic spaces for personalized interactions, education, and networking. Key objectives included:And to working as one, across the globe.
- Showcasing immersive sound through engaging demos of Spatial Audio, Dolby Atmos, and Architectural Line speakers.
- Driving awareness of Sonos Pro, highlighting its ease of use and value for dealers.
- Enhancing partner integrations with interactive experiences beyond traditional logo displays.
- Creating a stand with visual movement, capturing attention from afar with soundscape-inspired digital content.
- Designing a reusable booth, ensuring sustainability and flexibility for future events.
02. DESIGN
To bring sound to life, we designed an experiential space where visitors didn’t just hear Sonos—they felt it. Key design elements included:
- Immersive Audio-Visual Zones – Delegates were transported into spectacular soundscapes, experiencing Sonos’ world-class Spatial Audio and Dolby Atmos in a multi-sensory environment.
- Dynamic Visual Movement – The stand was designed to catch attention from a distance, using animated soundwave-inspired content that pulsed across the space, echoing the rhythm of Sonos’ premium sound.
- Warm & Organic Spaces – Inside, the energy softened into inviting product interaction zones, where visitors could personally engage with Sonos devices in beautifully crafted, intimate settings.
- Educational Hubs & Theatres – Spaces dedicated to live professional A/V training sessions helped deepen industry knowledge and dealer engagement.
- Exclusive Networking & Hospitality – A thoughtfully designed theatre and bar area facilitated both informal chats and invite-only events, including Sonos’ collaboration with Victrola.
- Partner Integration Showcase – Moving beyond static displays, we created hands-on experiences that demonstrated how Sonos seamlessly integrates with key industry partners.
- Sustainable & Modular Design – Built for reuse across multiple events, the stand was both cost-effective and environmentally conscious, ensuring long-term impact.
03. DELIVER
Through a seamless blend of bold visuals, immersive sound, and personal interactions, “Amplify” transformed CEDIA Expo into a living, breathing Sonos experience.
- Elevated brand presence – “Amplify” successfully captured attention, drawing visitors into the Sonos universe.
- Engagement through experience – Attendees were fully immersed in multi-sensory sound demos, reinforcing Sonos’ leadership in premium audio.
- Deeper partner connections – The interactive integration zone provided hands-on exposure to Sonos’ ecosystem.
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