Three brands, one visiOn.
Visa, alongside Currencycloud and Tink, aimed to present a unified presence at Money 20/20 Europe while maintaining each brand’s distinct identity. The stand needed to stand out, attract attention, and provide multiple client meeting spaces, including an area for drinks and informal networking.
01. DEFINE
Visa, alongside Currencycloud and Tink, aimed to present a unified presence at Money 20/20 Europe while maintaining each brand’s distinct identity. The stand needed to stand out, attract attention, and provide multiple client meeting spaces, including an area for drinks and informal networking. The overarching business goals were to generate new leads, strengthen existing relationships, and reinforce brand positioning in the financial technology space.
02. DESIGN
To achieve this, we designed a dynamic, visually striking stand that balanced brand individuality with a cohesive overarching theme. Key design features included:
- Distinct Yet Cohesive Branding – A strategic color palette and branding elements ensured each company retained its identity while seamlessly fitting under the Visa umbrella.
- High-Impact Visuals – A bold, eye-catching structure with engaging digital displays and lighting elements to draw attendees in.
- Multi-Zone Layout – Clearly defined spaces for meetings, product demonstrations, and networking, including a dedicated hospitality area for drinks.
- Immersive Experience – Interactive touchpoints and technology integrations reinforced Visa, Currencycloud, and Tink’s collaboration and innovation.
03. DELIVER
The stand’s strategic design not only attracted attention but also provided a functional and inviting space for meaningful business interactions, reinforcing Visa’s leadership in the industry - driving strong engagement and foot traffic. Key outcomes included:
- High attendee interest and brand visibility in a competitive exhibition space.
- Numerous meetings held across the dedicated spaces, facilitating both new business opportunities and relationship-building.
- Positive feedback on the seamless integration of the three brands while maintaining individuality.
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