A BOld New Presence for a Trusted Brand
The design featured a high-impact video wall and vibrant aesthetics, successfully embodying their “Deliver Amazing” campaign and reinforcing their “Security Made for People” message, while facilitating both casual and structured meetings.
01. DEFINE
Following a strategic shift, Verimatrix made the decision to move away from a closed meeting room setup and step confidently into a more prominent, open-floor exhibition space at IBC. The aim:
- Embodying their new campaign, “Deliver Amazing,” while staying true to their core message, “Security Made for People”
- Creating a vibrant, relaxed, and engaging space that encourages networking
- Housing both casual and private meetings
- Providing strong visual impact through large-scale content
02. DESIGN
We responded to the brief by creating a design that balances bold visual storytelling with a comfortable, functional layout. The space centred around the following key elements:
- A high-impact video wall, showcasing animated brand content that reinforces the “Deliver Amazing” message
- A bright and colourful aesthetic that brings the brand campaign to life through large-scale graphics and LED lighting
- The layout was designed with flow and flexibility in mind, allowing for different types of engagement while maintaining a cohesive brand story throughout.
- A combination of open lounge areas, private meeting rooms, and a central welcome bar, encouraging spontaneous conversation as well as structured meetings
- The use of warm, tactile materials and soft furnishings to contrast with the high-energy visuals—creating a space that feels both exciting and inviting
03. DELIVER
The final stand delivered exactly what the Verimatrix team needed: a striking and professional space that aligned with their refreshed positioning and amplified their presence at IBC.
- The video wall became a focal point, drawing footfall from across the hall and providing a dynamic platform for product messaging and brand storytelling
- Visitors were welcomed into a vibrant yet relaxed environment, which facilitated both impromptu interactions and focused business meetings
- The layout proved highly effective for networking, with the welcome bar serving as a social anchor point
- Most importantly, the stand embodied the spirit of “Deliver Amazing”—bright, people-focused, and confident
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